Barossa Valley
283 Bottles Produced

Synesthesia is a perceptual phenomenon in which stimulation of one sensory or cognitive pathway leads to involuntary experiences in a second sensory or cognitive pathway. People who report a lifelong history of such experiences are known as synesthetes. Awareness of synesthetic perceptions varies from person to person.

Little is known about how synesthesia develops. It has been suggested that synesthesia develops during childhood when children are intensively engaged with abstract concepts for the first time. Difficulties have been recognized in adequately defining synesthesia. Many different phenomena have been included in the term synesthesia ("union of the senses"), and in many cases the terminology seems to be inaccurate. A more accurate but less common term may be ideasthesia.

The earliest recorded case of synesthesia is attributed to the Oxford University academic and philosopher John Locke, who, in 1690, made a report about a blind man who said he experienced the colour scarlet when he heard the sound of a trumpet. However, there is disagreement as to whether Locke described an actual instance of synesthesia or was using a metaphor. The first medical account came from German physician Georg Tobias Ludwig Sachs in 1812. The term is from the AncientGreek σύν syn, 'together', and αἴσθησις aisthēsis, 'sensation'.

If you’re one of fortuitous few to get your hands on a bottle of this fruit forward, juicy small batch, single barrel blend you may end up tasting colours and smelling music.